Sunday, January 22, 2012

Shop Sale!

I have had a shop on Etsy since August 2010; however, I have not used many of the tools suggested for driving traffic or sales. A huge part of it has been about me learning more about the forum and understanding the economics of having to repost an item several times to get it noticed. The added cost of reposting an item several times along with other factors, made it seem a bit much. There has been changes made to the forum since I signed-up and I hope to utilize some of the many tools available this year.

Long story short and without all the boring details, I have finally decided how I will like to use my Etsy shop. This spring I will be adding some new designs to the shop and will make some other changes which I think will make a difference in the results. Some of the designs I have listed will no longer be part of my collection and I have therefore decided to have a SALE on my existing in-stock pieces. I'm still in the process of deciding which pieces I will continue to create and will love your feedback.

You will receive 30% off your purchase. Sale ends on February 29th, 2012.

Thank you!

Thursday, January 12, 2012

Stepping Forward

Last year, I did not use this blog as I had originally intended. However, I hope to post more this year and share the development of my designs. I have also decided to use this blog to share more about my life and the everyday things that inspire me. I hope that I can encourage others to explore their creativity.

I spent most of 2011 focused on Crafted Spaces and developing Crafted Spaces Radio, as well as some great sewing classes and workshops. Crafted Spaces started out as a project, and is now a developing business. I am very happy with where it is going and all the amazing support I have received from so many talented and creative people. This new venture has provided me with a great outlet for my teaching and craft projects, and has also allowed me to connect with others in the design and craft community.

However, for 2012 I will like to put some much needed focus back on Verona Collections and my designs. The time I have spent working on Crafted Spaces, have provided me with an opportunity to think about the direction I will like to take Verona Collections. I have been sitting on a number of ideas and I think that this year is a great time to step forward.

I'm in the process of designing a new website and developing my collection for spring 2012. I'm excited and driven, but most importantly focused on what comes next. Having a second baby after so many years is a lot more challenging than I originally thought. Miles is an adventurous child and can get into anything that is not bolted. Therefore, I have been working at finding new ways of reworking my studio to make room for two businesses and have him close while I work.

To start off the year, I have decided to start with getting super organized. Things can get very cluttered, and then that feeling of being overwhelmed creeps in and takes over. So I have started my year by reorganizing some critical parts of my home and studio. Also on my list was to reupholster a pair of chairs that needed love. I used the steps in the diy project on the Crafted Spaces blog to redo the seats.

I had some fabric that I purchased last year that I though was very beautiful, but really did not have a clear plan for when I got it. I was just happy when I received my package of Anna Maria Horner print from her "Innocent Crush" collection in the mail, from Moona Fabrics on Etsy. It was my first Etsy purchase and I was very happy. I love the colours and I think it brightens things up a bit.


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